The Pop-ins first started in August 2015 at Anna Munro Photography in Wellington. The first Pop-in day had only two babies – a pair of friends who wanted the chance to capture their new babies growing month by month for their first year.

But word quickly spread about this amazing new idea and pretty soon Anna was shooting over 50 babies a month! Handling 50 clients quickly became an administration nightmare, so she set about creating an online booking tool and taking appointments to spread clients across the day. Fast forward to September 2016 Anna Munro Photography had moved to a flash new studio and was shooting over 200 babies over two days each month!

We then decided that if the idea was popular in Wellington, then parents all over New Zealand (and the world!) would love the chance to have Pop-in photos taken too. Anna set about finding the top photographers in every city to spread the pop-in movement far and wide!

We’re currently working on building software that will allow us to work with photographers in Australia, USA, UK and beyond! If you are a photographer that would like to offer Pop-in portraits in your city, send us an email at

We believe that everyone should have access to amazing professional photography on a regular basis. In the modern world, technology has made it possible for us to offer a taste of professional portraiture to as many people as possible, and spread the cost for everyone.

It has been a true pleasure for all of our photographers to get to know their little poppets and see them changing and growing month by month. We love it even more when they bring their Mummies and Daddies in for family portrait sessions too!